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Nowadays, companies like Apple and Nintendo spend tons of money and time on augmented reality or AR. This emerging technology will help companies to enhance user experience, build customer engagement and improve work-training efficiency. Last week, I used the IKEA AR application to help me with purchasing decisions, and I…


The Covid-19 pandemic dramatically changed our living environment and business ecological balance. In order to survive and gain profits, companies have to focus on digital marketing development and e-commerce transaction. By gathering what I learn from my digital marketing class at New York University, I formed an infographic to highlight the 5 important tips on digital marketing strategies to help companies succeed during the pandemic.


Nowadays, people constantly produce a lot of data every day, and all those data could be collected for different uses. Big data is something people never experience before and it becomes one of the most important tools for business and marketing. Companies create databases to collect data from customers through…


According to Don Norman, director of The Design Lab at the University of California, UX is everything that touches upon people’s experiences with a product or service. Nowadays, user experience in digital marketing becomes an important factor which most of companies pay attention to. A good website UX would bring pleasure to consumers and helps people to understand the brand messages eventually.

It is important to understand the principles of generating a good user experience for marketers and advertisers. By gathering some of the most important rules of UX design, I formed an infographic to highlight the top 5 factors of creating a great user experience website.


Google, an American multinational technology company that specializes in Internet-related services and products, recently announced the decision on banning third-party cookies in Chrome. According to Google, the action will protect customer’s privacy and prevent misuse of personal data from other companies. However, this announcement makes a negative impact on the…


Nowadays, social media platforms play an important role in our life. Everyone has tons of social media applications on their smartphone, and those applications are widely used to build networks, share content and connect with people. …


2020 was a different year for everyone. The rapidly developing COVID-19 situation not only caused people to change their lifestyle but also led companies to put e-commerce and digital marketing at the forefront. Because of the lack of targeted strategies, many retail brands suffering from the digital transaction process and…


Last night, I was browsing Hindustan Times’s website pages and noticed a very interesting article about Instagram. The article revealed a rumor about Instagram’s new feature — audio chat room, and point out the new feature may be the solution to compete with the popular Clubhouse app. …


Last week in my Digital Marketing class, my group decided to pick skincare industry brands for our final project. I spent a week studying the cosmetic industry and found out the importance of digital marketing strategies for those skincare brands. Because websites are widely used by companies to reach customers…


Do you know yourself well? Have you ever wondering how the world sees you? I believe everyone thought about those two questions at some point along the way. People care about what others think about them and try to figure out how their personalities influence others. One way to learn…

Lu Liu

Entrepreneur, NYU Integrated Marketing Student

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