Lu Liu

According to Don Norman, director of The Design Lab at the University of California, UX is everything that touches upon people’s experiences with a product or service. Nowadays, user experience in digital marketing becomes an important factor which most of companies pay attention to. A good website UX would bring pleasure to consumers and helps people to understand the brand messages eventually.

It is important to understand the principles of generating a good user experience for marketers and advertisers. By gathering some of the most important rules of UX design, I formed an infographic to highlight the top 5 factors of creating a great user experience website.

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Lu Liu

Lu Liu

Entrepreneur, NYU Integrated Marketing Student