M&M’s = Fun! The candy brand commercial is the funnest ad in Super Bowl 2021!
The Super Bowl 2021 game between Buccaneers and Chiefs wasn’t as exciting as we expected because Tom Brady’s overpowering performance not only dominated the football field but also made the game into “garbage time” before the half time break. However, the advertisement contest between companies who spent millions of dollars on the show was really excited and brought audiences’ full attention back to the television. Among all the Super Bowl 2021 commercials, M&M’s advertisement, in my opinion, was the most impressive one and made me laugh out loud.
The M&M’s 30 seconds Super Bowl commercial “Come Together” features Dan Levy, a Canadian comedian and TV host, and other apology scenarios with humor. Although the M&M’s commercial did not mention any opinion and message about the 2020 Covid-19 pandemic or other social climate on the screen, it used the comedy setting to deliver the message of “making any situation better”. The commercial spot had multiple screens that people made some mistakes and tried to use M&M candy to make the situation better. It started with a man sitting at an airplane seat and reaching out to the passenger in front of him, giving a bag of M&M candy to apologize for his action of kicking the seat on purpose. Then the screen led to multiple different other scenarios and finally ends in an outdoor cafe with Dan Levy sitting next to M&M’s characters. Dan Levy said, “ I promise I will not eat any more of your friends” and go back on his promise when he sees the Red M&M locked in his car. The commercial uses a sense of humor to tell audiences that M&M can make people happy and bring people together. Besides, the commercial showed people cannot resist M&M candy on the last screen and overall match the company’s slogan “Let M say it for you”.
The commercial is a success for the M&M marketing department because of the 40,647,482 social impressions and 155,422,401 national impressions. It helps M&M to deliver the brand message and earned the attention of the media. Because of the comedy tendency, it was ranked funnest commercial on Super Bowl 2021 by YouTube and was discussed by other marketers on ADWEEK. Besides, the comedy actor Dan Levy is another reason people focused on the commercial. Many media channels posted articles and interviewed him for his first Super Bowl commercial experience. Eventually, it is a good commercial for M&M and the audience and I am looking forward to see more creative ideas from M&M’s next Super Bowl involvement.
